Blog
Launch playbooks.
How launch videos get made, and what we’ve learned about hooks, formats, 3D and AI along the way.
The first second: how a launch video earns its audience
Attention lives in the feed now. Here is how we plan the opening beat of every launch film, and what to cut when it isn’t working.
One brief, every format: planning a launch once
Why we master a film once and export for each placement instead of re-editing for every platform.
Why 3D renders beat photo shoots for early launches
When the product isn’t in a box yet, a 3D model can already be on every screen.
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